Our Story
EXPND Music was founded with a clear vision: to create pathways for African artists and creative professionals to grow their global audience while maintaining economic and creative control. We recognized the need for an innovative approach to music distribution and artist development that respects cultural integrity while embracing modern business practices.
Our journey began with a simple observation - African music was gaining global popularity, but African artists weren't always benefiting proportionately from this growth. We set out to change that by building infrastructure that connects talent directly with opportunities.
Our Approach
At EXPND Music, we take a holistic approach to artist development and music distribution:
- Cultural Stewardship: We maintain the authenticity of African sounds and stories while connecting them with global audiences.
- Economic Empowerment: Our contracts and partnerships are designed to ensure artists benefit fairly from their work.
- Strategic Growth: We help artists build sustainable careers, not just momentary success.
- Innovation: From digital tools to grassroots initiatives like AFRIKA Sings, we blend innovation with intentionality.
Our Team
The EXPND team brings together decades of experience across music, business, and cultural industries. We're artists, entrepreneurs, and advocates who understand both the creative and business sides of the music industry.
Bolade Oshodi
CO-COVENER (Corporate and Legal Services)
Bolade Oshodi is a seasoned legal practitioner with over 20 years of experience across Nigeria, the UK, and Canada. He specializes in Real Estate, Business Immigration, and Entertainment Law. As the President of Expnd Investment Inc., he brings a strong business and legal perspective to Africa Sings. Bolade is a member of the Nigerian Bar Association, the Law Society of England and Wales, and the Law Society of Ontario, making him a valuable asset in driving cross-border partnerships and ensuring legal integrity in all aspects of the project.
Olumide Arokodare
CO-COVENER (Business and Finance)
Olumide Arokodare is a seasoned finance and investment professional with 15 years of experience providing strategic financial, business, and management advisory services. His expertise spans multiple sectors, including entertainment and media. As the Managing Director of Adjuvante Advisory Capital, Olumide brings strong financial insight and leadership to Africa Sings, helping to drive sustainability, growth, and long-term impact.
Farley 'Flex' Nwaigbo
Farley 'Flex' Nwaigbo is a highly respected figure in music, radio, and television, with a legacy of shaping the Canadian urban music landscape. He is best known as the founder of FLOW 93.5, Canada's first urban music radio station, where his programming helped reflect and elevate the country's cultural diversity. As a former judge on Canadian Idol, Farley mentored aspiring singers with authenticity and deep industry insight.
Beyond entertainment, Farley is a passionate social entrepreneur and youth advocate. His work has created platforms for emerging talent while empowering the next generation through mentorship and community development.
Recognitions Include:
- Harry Jerome Award (Entertainment & Community Service)
- Canadian Music Industry Award
- Urban Music Association of Canada (UMAC) Award
- Queen Elizabeth II Diamond Jubilee Medal
- Scarborough & Lester B. Pearson Walk of Fame Inductee
- Bob Marley Community Role Model Award
- Canadian Urban Music Award for Community Development
He is also known for managing Juno Award winner and Canadian Music Hall of Fame inductee Maestro Fresh Wes from 1988 to 2001.
Tunde Ojobaro (Mr. Rain)
CO-COVENER (Oyo State Coverage)
Tunde Ojobaro, widely known as Mr. Rain, is a multiple award-winning radio broadcaster, actor, content developer, PR strategist, and event host with over 20 years of experience in the Nigerian media and entertainment industry. His diverse talents have made him a respected figure across Oyo State and beyond.
Named among the Top 60 Most Influential Youths in Ibadan (2016 & 2020) and Top 50 Entrepreneurs in the city, Mr. Rain is also the founder of Theatre Hub Africa, the leading privately-owned theatre company in Oyo State. His contributions bridge both the creative and corporate sectors.
He has served in leadership roles with Junior Chamber International (JCI) Ibadan, including Director of Public Relations and Protocol, Director of Individual Opportunities and Trainings, and Editor-in-Chief—further highlighting his commitment to youth development and public service.